Registration new exhibitors

On this page you can downoad the ‘registration form for participation in the Open Art Fair 2010‘, if your gallery meets the criteria described in ‘terms and conditions‘.

DOWNLOAD THE REGISTRATION FORM
DOWNLOAD TERMS AND CONDITIONS

Terms and conditions of participation in the Open Art Fair 2010
The provisions under which participation in Open Air Fair may take place are established in these terms and conditions of participation.

Organization
The Open Art Fair is a gallery exhibition for contemporary art and is organized by Onderneming & Kunst (Enterprise & Art), hereinafter referred to as: the organizer.

Place, date and address
The Open Art Fair will take place in the Utrecht Exhibition Centre (Jaarbeurs Utrecht) from Wednesday 8 to Sunday 12 September 2010.
Address for correspondence:
Onderneming & Kunst
Herengracht 342
1016 CG AMSTERDAM
Telephone +31(0)20-6264020
Fax +31(0)20-6250815
E-mail:info@openartfair.com
Site: www.openartfair.nl

Registration and participation
The Open Art Fair is open to galleries which meet the following conditions:
The gallery:
- has, as its principal activity, the sale and promotion of contemporary art;
- is registered as such with the Chamber of Commerce;
- has existed for at least 1 year;
- organizes a minimum of 4 shows each year of various artists;
- advertises shows by distributing invitations, etc.;
- can submit a show program that looks ahead by at least 6 months.

To request stand space, the so-called Registration Form should be used. The form should be accompanied by a copy of an extract from the Chamber of Commerce, four invitations for shows held in 2009 and the show program of the gallery until September 2010. The submission of this registration form with enclosures gives no guarantee of participation in the Open Art Fair.

Allocation
Participation takes place in the order of registration and is dependent on the availability of stand space. The organizer allocates the place in the hall to the participant. As far as possible, the wishes of the exhibitor are taken into consideration.

Continuity
In principle, participation in any edition of Open Art Fair gives the participant the right to take part in the next edition.
In such cases in which the organization judges the quality of the presentation or of the presented artworks insufficient, participants may be excluded from participation. Other reasons for exclusion may be: changes in the policy of the participant, new insights in his or her experience or reputation, to be evaluated by the organization. In such cases, the participant will receive a written motivation and has the right to object.

Layout
The exhibitor can arrange the rented stand, in a timely manner, with works of art, which are solely those offered under his/her own name. The organizer reserves the right to instruct the participant, if necessary, to change the layout of his/her stand, be this in the interest of the exhibition, or due to government regulations. Changes and/or additions to the stands can only be carried out by the constructors of stands that are appointed by the exhibition.

Admission price
The admission price amounts to € 10.- per person, per visit.
Holders of the "over 65s pass" or the "young people‘s cultural pass" pay € 7.50 per person, per visit. All admission prices include 6% VAT. Accompanied children up to the age of 12 years are admitted free.

Promotional tickets
All participants receive from the organizers 200 numbered promotional tickets. A promotional ticket gives the right to admission for one person for one visit during the exhibition. After the fair the participants are charged for returned tickets at € 5,- each. If desired, additional promotional tickets can be ordered from the organizer.

Risk
The organizer is in no way at all responsible for the exhibited items and other possessions and/or property of the participants and cannot be held liable for damage to these or for theft of these, whatever the nature or extent, irrespective of the obligation of the organizer to perform to the best of their ability, in order to ensure that, during the opening times of the exhibition, the set-up times and the clear-up times of the stands, the Exhibition Centre provides protection according to the safety plan.

The participant is obliged to indemnify the organizer for every claim by third parties for compensation for loss, whatever the nature and extent, which is caused by the participant, persons for which the participant is responsible, his/her exhibited items and other possessions and/or property of the participant.

The organizer will provide a safety plan for the Open Art Fair during the opening times of the exhibition, the set-up times and the clear-up times of the stands. The organizer can be approached in order to view the plan of safety.

The organizer undertakes to ensure that the Exhibition Centre sufficiently protects the Open Art Fair during the hours that the exhibition is closed.

Rent of the stand surface area
The rental price per metre squared amounts to € 130.- for island and corner stands or € 115.- per metre squared for wall stands. The minimal amount of metres squared for a stand is 25 m2. The tariff given excludes 19% VAT and includes standard stand construction.
The provisional layout of the exhibition situated in Hall 3 and 4 of the Exhibition Centre, contains 84 stands, varying from 25 to 100 m2. The stands are rented out on the basis of registration, whereby preference can be indicated for a corner, island or wall stand, plus the desired format. Preferences will be honoured as far as possible, but cannot be guaranteed.

Description of standard stand construction
Wooden walls, painted white, 300-cm high, nameplate, 1 hanging spotlight per 2 metres of wall and floor covering. No changes may be made to the standard stand construction, without permission of the organizer, such as a deviating height, colour or soft furnishings being applied. The walls have to be left in a good condition. Words or other forms of expression other than those accompanying the exhibited works of art are not permitted on the outside walls. Furthermore, participants must observe all requirements and regulations applicable in the Utrecht Exhibition Centre.

Publicity
The organizer shall carry out a thorough publicity campaign for the Open Art Fair. The participants are obliged to pay an extra contribution for the campaign of € 500.- excl. 19% VAT. The publicity plan will be submitted to the participants.

Catalogue
A full colour catalogue, in book form, will be available at the Open Art Fair.
Each participating gallery will be included in the catalogue as a 2-page spread. On these pages, there is room for a maximum of 1 colour reproduction. The organization reserves the right to refuse images.

Participants are obliged to pay € 300.- excluding VAT. This amount is intended to cover the costs of the catalogue. The catalogue will be printed in an edition of a minimum of 3,500 items and will be sold for a price of euro; 7.50.

If desired, the participants can order an extra spread. The costs for this amounts to € 250.-.
A maximum of 1 image can be placed on each page. With regard to images and the copy, the participant is responsible for photographer’s copyright and other obligations towards the artists or other entitled parties. The participant is obliged to indemnify the organizer for any claims by third parties.

Opening
The opening is organized on Wednesday 8 September 2010 from 18.00 hours. The organizer will invite to this the directorates and curators of the museums for contemporary art of the Netherlands, as well as the institutional collectors (companies, establishments, etc.).
The Open Art Fair is also open to the public from 18.00 hours and the so-called promotional tickets are also valid. At around 19.30 hours, the exhibition will be officially opened.

Participation costs
Price per m2 (exclusive 19% VAT) including standard booth construction:
• Corner and island booths € 130,- per m2, wall booths € 115,- per m2;
• Contribution towards the exhibition guide per participant € 300,- (two pages per gallery);
• Contribution towards PR per participant € 500,-.

Payment stages
The payment of the stand rental, as well as the costs for the catalogue, promotional tickets and the publicity campaign, plus the VAT owed, will take place in two stages, which are:
• 50% within 21 days of the date of the advance bill. The advance bill will be sent on or after April 5, 2010.
• 50% within 21 days of the date of the final bill. This bill will be sent on or after July 12, 2010.

Cancellation
Because of the progress and the preparation, for cancellations after allocation of the stands, 10% of the stand rental, in addition to the costs for the catalogue, promotional tickets and the publicity campaign, plus the VAT owed, are charged. For any cancellations after Tuesday 5 April 2010, 55% of the total amount for booth rental, publicity campaign and catalogue will be charged.
For cancellations after the dispatch of the final invoice on July 12, 2010, the total amount for booth rental, publicity campaign and catalogue will be charged.

Schedule The Open Art Fair 2010

SET-UP OF STANDS
Tuesday 7 September 08 – 22 hours
Wednesday 8 September 08 – 17 hours

OPENING
Wednesday 8 September 15 – 18 hours press preview
18 – 22 hours opening

OPENING TIMES
Thursday 9 September 11 – 18 hours
Friday 10 September 11 – 22 hours (charity night)
Saturday 11 September 11 – 18 hours
Sunday 12 September 11 – 18 hours

CLEAR-UP OF STANDS
Sunday 12 September 19 – 24 hours
Monday 13 September 08 – 12 hours

SET-UP AND CLEAR-UP OF STANDS
Participants can set-up their stands on the above mentioned times. Personnel should visibly wear the distributed set-up and clear-up badges during set-up and clear-up. Participants are responsible for taking-away or storage of waste and/or packing materials. The removal of waste that is left behind will be charged to participant by the organization.

General terms and conditions of participation
The organizer can cancel the exhibition by means of written cancellation to the exhibitor, for reasons they judge to be of importance. The organizer can be held in no way liable for the consequences of the contract terminated with the exhibitor due to this. The organizer shall reimburse the payments made by the participants, with the understanding that, in the event that the cancellation is the result of circumstances beyond their control, they can retain an amount in order to cover the costs incurred in the interest of the exhibition up to the time of cancellation.

The organizer has, at all times, free access to all stand spaces in order to carry out checks or work in the interest of the exhibition.

The participant is personally responsible for the behaviour of all persons appointed or supervised by him/her.

The participant shall:
- follow all instructions and the provisions of the organizer and their staff and of the security personnel;
- follow the applicable fire brigade regulations and the municipal provisions;
- exhibit no work on behalf of another trader;
- use the stand space allocated to them solely for their own exhibition means;
- maintain supervision of his/her stand during the opening times;
- shall not, in any way at all, show or distribute any work outside of the rented space.

The participant may only display paintings, drawings, sculptures or any works of art which are real and original and which are provided with correct descriptions which are not misleading.

Should one or more of the aforementioned obligations not be met, the organizer is entitled to consider the agreement to have been immediately dissolved. Consequently, he can refuse access of the participant to the hall and he can rent out the stand space to somebody else, without prior notice of default or legal intervention being necessary and without the participant having any right to reimbursement of the rental costs.

In cases not provided for within the scope of these terms and conditions of participation, the organizer will make a decision.